“This brand is our personality, our values,” said Mark Shore, director of
the Charlottesville-Albemarle Convention & Visitors Bureau, which
spearheaded the new branding initiative. “A community’s values are the same by
which a brand’s values must convey.”
Yes, Charlottesville, we have a Brand Name and it conveys "creativity, history, and elegance." I don't know about the rest of you, but I'm feeling about as elegant as Roseanne Barr on a night out at McDonald's. However, considering that both Roseanne and McDs are brands in themselves, perhaps I shouldn't diss our decision to Go Commerical.
This is exactly the kind of idiocy that cries out for a culture jam. (Seriously. 22 months to come up with that logo? Seriously.) Ironically, though, since we're also going to be marketed for our "creativity" any jamming or busting will probably just get played up as part of our innate, elusive, laid-back counterculture mystique and make us that much more wildly hip. IOW, the only way not to play into the Charlottesville label is to be so uptight or far-right that Donna Reed wouldn't want to live here. And that would suck.